Terms of Service
Last updated: April 7, 2026
1. Agreement to Terms
These Terms of Service (“Terms”) constitute a legally binding agreement between you (“you” or “your”) and ActionLab Agency (“we,” “us,” or “our”) governing your access to and use of the ActionLab Agency platform at actionlabagency.com (the “Service”).
By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you may not use the Service. If you are using the Service on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these Terms.
2. Description of Service
ActionLab Agency is a marketing analytics and reporting platform designed for marketing agencies. The Service allows you to:
- Connect third-party marketing platforms via OAuth to aggregate performance data
- Build customizable dashboards to visualize marketing metrics
- Generate and schedule automated PDF reports for your clients
- Provide a white-labeled client portal for your agency's clients
- Use AI-powered features to generate marketing insights
- Track keyword rankings in search engines
- Access a REST API for custom integrations
3. Account Registration
To use the Service, you must create an account by providing a valid email address and password. You are responsible for:
- Maintaining the confidentiality of your account credentials
- All activities that occur under your account
- Notifying us immediately of any unauthorized use of your account
- Ensuring that your account information is accurate and up to date
You may not create an account using false or misleading information, or create multiple accounts to circumvent usage limits or restrictions. We reserve the right to suspend or terminate accounts that violate these Terms.
4. Subscription and Payment
4.1 Free Trial
New accounts receive a 14-day free trial with full access to all features. No credit card is required during the trial period. At the end of the trial, you must subscribe to continue using the Service.
4.2 Subscription Plans
ActionLab Agency is offered at a flat rate of $99 per month, billed monthly. The subscription includes unlimited clients, unlimited staff accounts, and access to all features. Additional rank-tracked keywords beyond the included 500 are available at $5 per 500 keywords per month.
4.3 Payment Processing
Payments are processed by Stripe, Inc. By subscribing, you agree to Stripe's Terms of Service. Your subscription will automatically renew each billing period unless cancelled.
4.4 Cancellation
You may cancel your subscription at any time through your account settings. Upon cancellation, you retain access to the Service until the end of your current billing period. After that, your account will be deactivated and your data will be retained for 30 days before permanent deletion.
4.5 Refunds
We offer a 30-day money-back guarantee for new subscribers. If you are not satisfied with the Service within the first 30 days of your paid subscription, contact us for a full refund. After 30 days, no refunds are provided for partial billing periods.
4.6 Price Changes
We reserve the right to change subscription pricing with 30 days' advance notice. Price changes will take effect at the start of your next billing period following the notice. If you do not agree with the new pricing, you may cancel before the change takes effect.
5. Data Ownership
Your data is yours. You retain all ownership rights to the data you upload, create, or import into ActionLab Agency, including client profiles, dashboard configurations, report templates, and any marketing data synced from third-party platforms.
You grant us a limited, non-exclusive license to use your data solely for the purpose of providing and improving the Service. We will not access, use, or disclose your data for any other purpose except as required by law.
Upon account deletion or request, we will permanently delete all your data within 30 days, subject to backup retention schedules as described in our Privacy Policy.
6. Third-Party Integrations
The Service allows you to connect third-party platforms (such as Google Analytics, Meta Ads, LinkedIn, etc.) via OAuth. By connecting a third-party platform, you:
- Represent that you have authorization to access the data in those accounts
- Understand that we access data from those platforms on your behalf using the permissions you grant
- Acknowledge that the availability, accuracy, and completeness of third-party data is subject to those platforms' terms and limitations
- Accept that changes to third-party APIs may temporarily affect data availability in your dashboards
We are not responsible for the actions, content, or data practices of any third-party platform. Your use of third-party platforms is governed by their respective terms of service and privacy policies.
7. Acceptable Use
You agree not to use the Service to:
- Violate any applicable law or regulation
- Infringe on the intellectual property rights of others
- Access accounts, data, or systems without authorization (including connecting third-party accounts you do not have permission to access)
- Transmit malware, viruses, or other harmful code
- Attempt to reverse engineer, decompile, or disassemble any part of the Service
- Resell, sublicense, or redistribute the Service without our written consent
- Use automated means to scrape or extract data from the Service beyond the provided API
- Interfere with or disrupt the integrity or performance of the Service
- Use the Service to send spam or unsolicited communications
We reserve the right to suspend or terminate your account if we reasonably believe you are violating these terms.
8. White-Label and Client Portal
The Service includes white-labeling features that allow you to customize the appearance of dashboards, reports, and client portals with your agency's branding. By using these features:
- You represent that you have the right to use any logos, trademarks, or brand assets you upload
- You are responsible for the content you display to your clients through the portal
- You acknowledge that your clients' use of the portal is subject to your own relationship and agreements with them
9. Intellectual Property
The Service, including its original content, features, functionality, design, and underlying code, is owned by ActionLab Agency and is protected by copyright, trademark, and other intellectual property laws.
“ActionLab” and “ActionLab Agency” are trademarks of ActionLab Agency. You may not use our trademarks without prior written consent, except as necessary to refer to our Service in a non-misleading way.
10. Service Availability
We strive to maintain high availability of the Service but do not guarantee uninterrupted or error-free operation. The Service may be temporarily unavailable due to maintenance, updates, or factors beyond our control (including third-party API outages).
We will make reasonable efforts to notify you in advance of planned maintenance that may affect service availability.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTIONLAB AGENCY AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:
- YOUR USE OF OR INABILITY TO USE THE SERVICE
- ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SERVERS AND/OR ANY PERSONAL INFORMATION STORED THEREIN
- ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE SERVICE
- ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE THAT MAY BE TRANSMITTED THROUGH THE SERVICE BY ANY THIRD PARTY
- ANY ERRORS, INACCURACIES, OR OMISSIONS IN THIRD-PARTY DATA DISPLAYED THROUGH THE SERVICE
IN NO EVENT SHALL OUR AGGREGATE LIABILITY EXCEED THE GREATER OF ONE HUNDRED DOLLARS ($100) OR THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
12. Disclaimer of Warranties
THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that the Service will be uninterrupted, secure, or error-free, that defects will be corrected, or that third-party data displayed through the Service is accurate or complete.
13. Indemnification
You agree to indemnify, defend, and hold harmless ActionLab Agency and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys' fees) arising out of or relating to:
- Your use of the Service
- Your violation of these Terms
- Your violation of any rights of a third party
- Content you upload, create, or display through the Service (including white-labeled materials)
14. Termination
We may suspend or terminate your access to the Service at any time, with or without cause, with or without notice. Reasons for termination may include, but are not limited to, violation of these Terms, non-payment, or abusive behavior.
Upon termination, your right to use the Service ceases immediately. Sections relating to data ownership, limitation of liability, indemnification, and governing law survive termination.
15. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of Tennessee, United States, without regard to its conflict of law provisions. Any legal action or proceeding arising under these Terms shall be brought exclusively in the courts located in Tennessee, and you consent to personal jurisdiction therein.
16. Changes to These Terms
We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on this page and updating the “Last updated” date. For significant changes, we will also notify you via email. Continued use of the Service after changes constitutes acceptance of the updated Terms.
17. Severability
If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect.
18. Entire Agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and ActionLab Agency regarding the Service and supersede all prior agreements and understandings.
19. Contact Us
If you have questions about these Terms, please contact us at: